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Household Activities » Leifheit makes your life easier

LEIFHEIT Group
The Household Products Division The Leifheit Group, with the prominent brands Leifheit, Dr. Oetker Bakeware and Birambeau "La Cuisine Plaisir" all in its Household Products Division, Leifheit AG is one the leading suppliers of branded products for selected household areas of non-electric household appliances. Our brands stand for innovative products with high consumer benefit and pioneering design.
Our Business In our household Products Division we aim to develop and market products which make housework easier.
Core competence in the Household Products Division
  • Brand: Consistent focus on branded articles, clear communication with trade and consumers.
  • Customer Benefits: Product philosophy oriented towards benefits to the consumer, with the emphasis on labor-saving, Design orientation as additional benefit to the consumer.
  • Sales/Marketing: Knowledge of consumers wishes, good contact with the trade. Test opportunities for new products.
  • Management: Better techniques and structure than our competitors.

Leifheit Household Division Product's Lines:
  • Cleaning
  • Kitchen
  • Washing Care
  • Ladders
  • Shopping Trolleys
  • Dr. Oetker, Bakeware
  • Birambeau, Cooking is delightful